Janie Morris is a Marketing Professional with 15 years experience in marketing and sales. Janie grew up in Dallas, Texas. She holds a degree in Creative Advertising from Southern Methodist University and an MBA from the University of Texas at Dallas. Janie’s early career and training was spent in entrepreneurial-like boutique creative agencies that focused on small and medium sized clients. Janie believes that “By having a strong foundation and detailed brand strategy, companies can conserve money and spend it wisely where the biggest bang is. In fact, a detailed brand strategy can help foster a company’s growth because the roadmap has been well thought out.”
Janie is known for the unusual combination of detail orientation and the ability to maintain a global point of view. She has a proven record of accomplishments in brand creation and management, design, promotion and marketing. She has worked with undeveloped brands with over a dozen startup firms, she understands the challenges facing the entrepreneurial company including the introduction and marketing of new products and services without the benefit of a well-established reputation, channel infrastructure or customer base. Additionally, Janie has partnered with several non-profits to develop and manage brands that not only serve the clientele but also attract and inspire donors and community volunteerism.
Janie is known for the unusual combination of detail orientation and the ability to maintain a global point of view. She has a proven record of accomplishments in brand creation and management, design, promotion and marketing. She has worked with undeveloped brands with over a dozen startup firms, she understands the challenges facing the entrepreneurial company including the introduction and marketing of new products and services without the benefit of a well-established reputation, channel infrastructure or customer base. Additionally, Janie has partnered with several non-profits to develop and manage brands that not only serve the clientele but also attract and inspire donors and community volunteerism.